From putting one’s entire creative team behind Billboards and TV ads to having one digital marketing expert on the team, marketing has had a long journey. Traditional Marketing continues marketing its presence. On the other hand, digital marketers are working hard to reduce costs and increase the returns on every marketing investment. According to popular research, 62% of marketers have already shifted to building in software.

The following article is an attempt to clarify to users about the major distinction between digital marketing and traditional marketing. By the end of this article, you should be able to choose a great marketing strategy for your business.

What is Traditional Marketing?
These are the ads or marketing strategies one encounters on a daily basis without making a deliberate attempt. The Billboard banner you see at the bus stop or the direct email sent to you by a retailer, everything is a part of a traditional marketing strategy.

In simple words, traditional marketing refers to the usage of traditional means to reach out to the audience. The medium could be TV, press, newspaper, or Emails. What is crucial is the unavailability of targeted data, which is a major disadvantage.

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